**This is a full time position-primarily first shift Monday thru Friday.
The Digital Marketing Manager is to support the marketing leadership in the evolution of our digital media strategy. This role will oversee interactive media for a full service, resort and attraction brand. The manager will develop and execute digital marketing programs and ensure integration with other marketing communications. This includes coordinating content, design, production, managing and editing; while ensuring proper implementation.
Essential Job Functions:
Maintain the brand website, infrastructure and media channels, making recommendations for improvements and advancements.
Create and develop a social media strategy to drive innovative consumer interaction through targeted campaigns.
Oversee the e-mail marketing communications, message, execution, and tracking; growing the database through market segmentation and re-targeting strategies.
Assist in developing strategic media platforms through Mobile and tablet, while staying ahead of new, emerging technology.
Manage the reputation, management sites, content, and feedback.
Assist in SEO/PPC campaign management and tracking. Collaborate on online advertising campaigns, re-marketing, and behavioral targeting.
Oversee the 3rd party revenue booking channels and referring websites to maximize revenue.
Leverage Google analytic tracking to develop strategies that are focused on maximizing online revenue opportunities and brand awareness.
Utilize aggressive testing to maximize campaign performance.
Required- High School Diploma
Preferred- Bachelors Degree- Preferable in Marketing, Communications, or Digital Media.
Minimum: 4-5 years experience in digital marketing/advertising.
Skills, Knowledge, Abilities:
Excellent interpersonal skills; experience managing content and production for high traffic websites, CMS experience, web analytic a must, SEO/SEM, Mobile marketing, video optimization, and e-mail marketing. Must be able to work under pressure, meet deadlines and be flexible in working on multiple projects. Must be a team player and able to interact with staff at all levels. Excellent oral and written skills are necessary. Strong business analytic skills and the ability to think strategically.
Sitting, standing for extended lengths of time.
Have full use of eyes and ears, full power of speech.
Walking, turning head and torso, bending arms, wrists, and fingers.
Variety Health Benefits
Friendly work environment
Potential for Advancement
Chula Vista Resort is a full-service, year-round, themed conference resort. Chula Vista features approximately 622 guest rooms and suites, over 140,000 Square Feet of flexible meeting and convention space, 4 restaurants, and a number of recreational amenities including an indoor and outdoor waterpark, sand volleyball, and miniature golf. Chula Vista Resort has been independently owned and operated for the past 50 years. We are a stable caring employer dedicated to provide success and growth of our employees within the hospitality and tourism industry.